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Books for founders: how the first great fortunes were built

Before there were startup memoirs there were these: the men who built oil, steel, electricity and cars, explaining themselves, usually at great length and with a very good opinion of how they did it. Read them as sources, not gospel. Tarbell's history of Standard Oil is on the list because it is what happens when someone checks.

14 books, all free to read

They are ranked for a reader who builds things today, so the practical and the honest come first.

  1. 1. The Autobiography of Benjamin Franklin

    by Benjamin Franklin

    The original self-made founder: printer, publisher, inventor, diplomat, and a man with a plan to fix his own character in thirteen virtues.

    68,250 words, about 273 pages, about 5 hours to read

    Read freeAbout the book

  2. 2. Autobiography of Andrew Carnegie

    by Andrew Carnegie

    From bobbin boy in a cotton mill to the richest man in the world. Carnegie on telegraphs, railways, steel and giving it all away.

    114,732 words, about 459 pages, about 8 hours to read

    Read freeAbout the book

  3. 3. The History of the Standard Oil Company

    by Ida M. Tarbell

    The investigation that broke up Standard Oil, built from court records and interviews. The best business book on the list, by the person who was not in business.

    290,135 words, about 1,161 pages, about 20 hours to read

    Read freeAbout the book

  4. 4. Random Reminiscences of Men and Events

    by John D. Rockefeller

    Rockefeller's short, careful account of himself, written a few years after Tarbell's articles. Read the two side by side.

    40,304 words, about 161 pages, about 3 hours to read

    Read freeAbout the book

  5. 5. My Life and Work

    by Henry Ford

    The assembly line and the five-dollar day explained by Ford. Practical and opinionated; not all of it aged well.

    94,543 words, about 378 pages, about 7 hours to read

    Read freeAbout the book

  6. 6. Edison: His Life and Inventions

    by Frank Lewis Dyer and Thomas Commerford Martin

    The invention factory at Menlo Park: how Edison organised invention as a business. Long, best read a chapter at a time.

    271,606 words, about 1,086 pages, about 19 hours to read

    Read freeAbout the book

  7. 7. My Inventions

    by Nikola Tesla

    Tesla's short autobiography, written for a magazine in 1919. Visions, rivalries and the induction motor.

    25,119 words, about 100 pages, about 2 hours to read

    Read freeAbout the book

  8. 8. The Gospel of Wealth

    by Andrew Carnegie

    Carnegie's essay arguing that a man who dies rich dies disgraced. The founding text of modern philanthropy, in an hour.

    11,949 words, about 48 pages, about 50 minutes to read

    Read freeAbout the book

  9. 9. Up from Slavery

    by Booker T. Washington

    Booker T. Washington, born enslaved, builds Tuskegee from a shanty and an old hen house. A founder's story in the truest sense.

    77,272 words, about 309 pages, about 5 hours to read

    Read freeAbout the book

  10. 10. The Americanization of Edward Bok

    by Edward Bok

    A Dutch immigrant boy becomes the editor who built the Ladies' Home Journal. It won the Pulitzer in 1921.

    121,943 words, about 488 pages, about 9 hours to read

    Read freeAbout the book

  11. 11. Struggles and Triumphs

    by P. T. Barnum

    Barnum on his museum, his circus and his humbugs. The greatest marketer of his century, telling his own story.

    244,262 words, about 977 pages, about 17 hours to read

    Read freeAbout the book

  12. 12. The Principles of Scientific Management

    by Frederick Winslow Taylor

    The short book that made management a science, for better and worse. Every productivity system descends from it.

    39,512 words, about 158 pages, about 3 hours to read

    Read freeAbout the book

  13. 13. The History of the Telephone

    by Herbert N. Casson

    How the telephone went from Bell's workshop to a giant company in thirty years. A fast history of a startup that won.

    57,172 words, about 229 pages, about 4 hours to read

    Read freeAbout the book

  14. 14. Fifty Years in Wall Street

    by Henry Clews

    A banker's memoir of panics, corners and the robber barons he dealt with. Gossip and history, with the warnings attached.

    348,105 words, about 1,392 pages, about 24 hours to read

    Read freeAbout the book

Read it as a path: Founders and fortunes

How the first great fortunes were built, told by the men who built them, and by one who took them on.

Read it as a path in the appSee the path

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Read them free

Every book on this list is free in Doomreader: open one and it reads as short posts you scroll, with your place kept and its best pages a tap away. You can listen to any of them free too, read aloud by your device.

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